Since www.tbwt.com went live in
July 1996, it has achieved several momentous milestones and developed critical assets. It
has:
built an excellent web site that has
won critical acclaim for its content of news and opinion, including being nominated for a
prestigious "Webby" award by The Web Magazine, and being written up in New York
Times, USA Today, NetGuide, the Washington Post, The Industry Standard and other general
and Internet publications. The Black World Today was the only minority site out of 95
nominees for the 1998 Webby awards. Competitors in its category included CNN and Time;
developed a growing brand name
recognition and reputation for excellence in the rapidly growing black niche market on the
Internet; TBWT's founder, Don Rojas, was named one of the "Silicon Alley Dozen",
a group of Internet leaders who helped shape New York's new media industry in 1998;
attracted a readership, mostly in the
U.S but also in some 70 other countries, including Canada and many countries in Africa,
South America and the Caribbean, with page impressions on the site reaching over two
million per month and user sessions having quadrupled in the last nine months;
established strategic business and
marketing relationships with Spree.com, The Internet Mall, the Career
Communications Group, The American Urban Radio Network, The Trip.com, Isyndicate,
CareerMosaic, HealthScout.com, GeoCities and other leading e-commerce and content sites as
well as reputable national non-profit organizations like the National Urban League, the
NAACP, the National Council of Churches, the Congressional Black Caucus and the Leadership
Conference on Civil Rights;
created a network on the Web from
which it can offer not only news, commentary, e-commerce, and entertainment through live
broadcasts and chat rooms, but also free e-mail services, free Web sites, an on-line
university and other innovative services;
established the professional
credibility of the Web site's journalism to the point where it's articles and commentaries
are often cited by journalists in both print and electronic media and by leading academics
around the country;
began supplying Geocities, the Web's
largest community site, in January 1999 with content from the TBWT news and commentary
sections;
built an unparalleled management and
creative team to the point where the human infrastructure is in place to handle growth
along several dimensions.