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FOR
IMMEDIATE RELEASE Everstream
Enters Into Agreement to Provide CLEVELAND, OH (Jan. 2000) - Everstream, a pioneer in Internet-based streaming audio, has entered into an agreement with The Black World Today to provide digital streaming music to the online Black community. In addition to featuring news of interest to black communities around the world, The Black World Today web site also offers sections on Black history, lifestyles, travel, business and now online streaming music. “This agreement has significant impact for us,” said Don Rojas, founder, president and CEO of TBWT. “It helps us come to market –relatively quickly – with quality audio content. Everstream’s business and content models are excellent. This partnership fits right into our strategic priorities for the future. As a publisher you are always looking to package appealing and informative content to your readers. We have already established a comprehensive on-line newspaper that targets the African-American community. Now we build on that foundation by offering high quality entertainment and information in audio to our on-line site. It gives us another tool in tapping into the full multi-media potential of the World Wide Web.” Everstream provides the digital streaming music content to the web site and provides the systems that allow for the sale, production and insertion of national and local audio advertising into audio streams. As a result, affiliates can generate additional revenue through local audio advertising as well as new sponsorship opportunities. For national web-casting models, the ability to deliver localized content and advertising has not existed prior to Everstream. In providing affiliates with the ability to “personalize” the advertising to the audience, Everstream is an excellent fit for The Black World Today whose growing reputation is based on excellence in the rapidly growing black niche market on the Internet. “The ability to localize the content and advertising is just one of the appealing features about what Everstream offers,” continued Rojas. “It’s like micro-targeting the content and advertising to fit your market – in our case the ethnic market. The Everstream revenue sharing model is the best on the Web today, and we have done significant research on what’s available.” In addition, Rojas feels that the quality of the audio provided by Everstream is the best he has heard so far. “We have gone to all major audio sites doing a comparative quality analysis,” he said. “The clarity of Everstream’s sound is superb.” Traffic to The Black World Today site has spiked since the audio streaming went on-line several weeks ago and the feedback from site visitors has been very positive. The site is currently receiving approximately 250,000 unique visitors each month and the number is growing rapidly. The Black World Today looks forward to growing and expanding with Everstream. As new channels of content become available in genres such as R&B, jazz, hip-hop, Christian music, reggae and more, TBWT wants to continue to enhance its offerings of the latest in compelling audio content to its site visitors. Since it went live in 1996, The Black World Today Web site has achieved national acclaim for both its news content and opinions. The site has been recognized in the New York Times, USA Today, the Washington Post and others and has been nominated for the prestigious “Webby” Award by the Magazine. “We do what we do well,” concluded Rojas. “But this industry is changing by the second. It’ s partnership with companies like Everstream that will keep us evolving and expanding to the “new” next level. We are exciting about growing with them.” In addition to providing professionally programmed digital streaming music content, Everstream’s services include e-commerce transactions and fulfillment of music and music related merchandise, streaming of live events, and demographic data acquisition. Everstream also represents its affiliates with regard to licensing agreements and royalties and continually negotiates and complies with new filings regarding licenses and royalties. Headquartered in Cleveland, Ohio, Everstream provides the newspaper industry profitable solutions for incremental revenue through streaming media. For more information contact Everstream at 888-842-1717 or visit the website at www.everstream.com. The
Black World Today
The Black World Today
(http://www.tbwt.com) is the premier destination site for African-Americans worldwide. The
site offers informational and entertainment services including news,
sports, commentaries, audio content, job listings, music, weather and
shopping. The site is read and listened to in over 70 countries and
receives approximately 2 million page views each month. |